@Henk that's because these studio are saving money by keeping the contents at 15 minutes instead of 25 or 30 minutes because if they keep it at 15 they can push out multiple episodes for people to buy where as if they put most of the contents in 30 or 20 then that's less episodes, honestly I hate it I blame poro for this they started this trend
OVAs with a duration of 10-15 minutes have existed for several years, A1C / Poro isn't at all the 1st publisher. This short duration was once used to promote limited volumes of manga (Nozoki Ana, Rescue Me, Shoujo Memoria), but it wasn't uncommon that in hentai animation, for example Mary Jane/Dagdag or Milky/MSPictures were already producing cartoons of a duration of 20 minutes. This' the reality of the market.
while they have been out for a long while PoRO recently has been pumping them out like crazy while suzuki mirano and collaboration works was also doing it for a while now as well
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